Performance Strategy – Live Interactive

  • Course level: Intermediate
  • Categories Workshops
  • Duration 16h
  • Start Date Monday, February 15, 2021
  • End Date Wednesday, February 24, 2021

Description

First, What does Live Interactive Course mean?

Performance strategy is a workshop that will help you to achieve the fixed objectives and optimize the marketing efforts and budget, by learning how to make a strategy that will define target the right audience, with the right objective and learn how to measure the Ads performance to be able to optimize quickly.
The marketer needs to invest money with the certitude that he will get the desired return on investment. This certitude comes when you learn how to analyze data, fix KPIs, and using the budget wisely both on social media and on Search Engines.

  • 16 Hours
  • 4 Lectures
  • 4 Hours / Lecture
  • Online
  • Language: Arabic

 

What Will I Learn?

  • Understand the brand and its objectives
  • Have an in-depth understanding of potential clients and how to take them from the awareness phase to conversion.
  • Learn how to determine the budget for ads, how to track and optimize results.
  • Using advanced targeting techniques in different platforms.
  • Using the Retargeting & Remarketing and A/B testing.

Topics for this course

20 Lessons16h

What is a Strategic Plan

How to set SMART objectives reflecting on your business needs
How to write Mission Statement & Vision
How to understand your Marketplace & SWOT Analysis
How to do Competitive Analysis
What is Inbound Marketing & How to use it

Who is your Ideal Target Audience

Media Plan

How to Create a Media Plan

Case Study

Performance Strategy
2,500.00 EGP

Material Includes

  • Live Interactive
  • Recorded Sessions
  • PDF Materials

Requirements

  • Laptop
  • Internet
  • Basic Knowledge of English Language

Target Audience

  • People who work in digital marketing agencies.
  • Freelancers
  • Marketers
  • Media Buyers

In A Glimpse

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