This course is composed of 4 modules. The modules will cover the main tools and techniques you need in order to develop the marketing plan for your Business (Product or service).

It starts by studying consumer behavior (consumer-centered marketing) and performing the right market research. Then developing the brand identity by identifying the key values and targeting the right segment at the right moment.

Now, you have the right data that you can use to analyze every aspect of the famous 4 Ps. Product, price, promotion, and place.

In the end, you communicate all you have learned through marketing a full marketing strategy. Then an immediate action plan will follow.