The Complete Marketing Plan

  • Course level: All Levels
  • Categories Programs
  • Duration 36h
  • Start Date Tuesday, December 15, 2020
  • End Date Tuesday, January 12, 2021

About Course

Become a marketing expert and learn to build strategic and tactical marketing plans that works.


This course is composed of 4 modules. The modules will cover the main tools and techniques you need in order to develop the marketing plan for your Business (Product or service).


It starts by studying consumer behavior (consumer-centered marketing) and performing the right market research. Then developing the brand identity by identifying the key values and targeting the right segment at the right moment.


Now, you have the right data that you can use to analyze every aspect of the famous 4 Ps. Product, price, promotion, and place.


In the end, you communicate all you have learned through marketing a full marketing strategy. Then an immediate action plan will follow.

Additional information

  • 36 hours
  • 9 session
  • 4 hours/session
  • Tuesday & Thursday
  • Online
  • Language: Arabic

What Will I Learn?

  • - Formulate a marketing plan including marketing
  • objectives, marketing mix, strategies
  • - Ability to collect, process and analyze consumer and market data to make informed decisions.
  • - Develop marketing plans including marketing mix
  • - Develop pricing strategies that take into account perceived value.
  • - Determine strategies for developing new products and services.

Topics for this course

16 Lessons36h

Market Research and Consumer Behavior

Basics of Consumer Behavior
CDJ-Consumer Decision Journey
Basics of Marketing Research
Market Research data and analysis


Marketing Mix (4Ps)

Designing the Marketing Plan

marketing 2 2
190.00 $

Material Includes

  • - Recorded Sessions
  • - Presentation


  • - No experience required
  • - Suitable for all types of businesses
  • - Computer or tab with an internet connection.
  • - Basic understanding of English

Target Audience

  • Marketing and communication career advancement.

In A Glimpse

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